OUR STORY

In 2010, after weeks of prayer during a difficult period in my life, I had a vivid dream unlike any I had ever experienced. When I woke up, I had no idea what it meant or what I was supposed to do with it, but I drew what I had seen and spent the following weeks searching for someone who could recreate it professionally.


I was fortunate to find a graphic designer who transformed my sketch into the crest you see on every Helen Of Troy Apparel® piece today.


It would take another eight years before I began to understand its purpose, and another eight years before I was finally able to bring Helen Of Troy Apparel® into the world in a way that truly reflected what I had carried with me since 2010.


Today, every collection is created with that same intention. Thoughtfully designed, made to order to reduce unnecessary waste, and produced through carefully selected partners who share my commitment to responsible manufacturing and lasting quality.


Helen Of Troy Apparel® exists to create timeless pieces that are made with purpose, worn with intention, and built to give back. A portion of every purchase supports environmental efforts, animal welfare, and organizations that help people rebuild their lives, just as others once helped me rebuild mine.


Thank you for being here and for becoming part of this story.

Selia Hansen

Founder & Creative Director

Helen Of Troy Apparel® Beverly Hills