The Story Behind the Crest
At Helen of Troy Apparel Beverly Hills, the story began with a dream. In a season of deep uncertainty, our founder was shown a vivid vision—regal, spiritual, and full of life. When she awoke, she drew what she saw: a crest that would one day become the symbol of our brand.
At first, the meaning was unclear. The crest was set aside, as life moved through both challenge and rebuilding. Years later, rediscovering it felt like rediscovering purpose. Around the same time, she found herself searching for something simple—a beautiful hat that felt elegant, feminine, and full of soul. When nothing could be found, the idea struck: this crest wasn’t just an image, it was a calling.
With a background in dance, choreography, design, and entrepreneurship, she poured her passion into creating apparel and accessories that unite elegance with sustainability. Every piece is crafted consciously, with eco-friendly materials and thoughtful design. And with every purchase, 2% is donated to causes that protect the ocean, empower women, and safeguard animals—merging a path where what we wear reflects both style and values.
Helen of Troy Apparel Beverly Hills is more than a clothing brand. It’s a reminder that from loss, beauty can rise. That with faith and perseverance, something meaningful can be built—not just for oneself, but for others.
Dressed with purpose™, you carry not only a crest, but a story of strength, grace, and giving.
THE HELEN OF TROY MANIFESTO
Born from a dream, guided by faith, carried through resilience.
The crest is more than a design — it is a symbol of renewal, elegance, and purpose.
Helen of Troy Apparel Beverly Hills is not about chasing trends.
It’s about creating pieces that feel timeless, intentional, and aligned with who you are.
Every garment is eco-conscious, every detail chosen with care.
Because what we wear can reflect not only style, but values.
This is more than a clothing brand.
It is a reminder that beauty can rise from challenge,
that strength and grace can be woven into what we choose to wear.
Dressed with purpose™.
Welcome to Helen of Troy Apparel Beverly Hills™.